Doughmestic Branding

Adobe Illustrator & Adobe Photoshop 2026

For this project, I developed and designed Doughmestic, a cookie dough cafe brand concept curated for world travelers, as each country has its own unique flavor. I began by creating a brand identity asset using Adobe Illustrator, including logos, color palettes, and typefaces. In addition, I produced 40+ mockups exploring visual directions and future brand applications. Eventually, develop a campaign strategy that would increase brand awareness and define the target audience.